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Prohibited words and related penalties for title advertisements in Gongbo Mall (June 23, 2017)
添加时间:2017-06-23 有效期:不限至不限 浏览次数: 108 [Print] Add time: 2017-06-23 Validity period: unlimited to unlimited Views: 108
       装、特价、现货、全新、最新、第一、正品、官方、限时、热销、行货、优惠、进口、优秀、名牌、绝对、资深、首选、唯一、高档、著名等。 Common banned words on the website : original , special price, spot, brand new, latest, first, authentic, official, limited time, hot sale, licensed, discount, import, excellent, brand name, absolute, senior, preferred, unique, high-end, famous . The use of general agents, agents, and first-level agents is generally strictly prohibited, unless a corresponding brand agency authorization certificate is provided .

Standard compliant notation for titles

Compliant title content can include authentic content such as brand names, locations, product names, series, models, features and applications. If you're not sure if you violated the rules, we don't recommend using slogans. The principle of using advertising slogans is to prohibit absolute words, words that cannot be verified, words that are falsely advertised, words that mislead consumers, and be true and reliable.

Advertising headline banned words
、大牌、精确、超赚、创领品牌、领先上市、巨星、 著名 、奢侈、世界\全国X大品牌之一等无法考证的词语。 It is strictly forbidden to use words that cannot be verified, such as absolute value, absolute , big-name, precise, ultra-profitable, leading brands, leading listed, superstar, famous , luxury, one of the world \ national X major brands.
、极致、顶级、终极、冠军、一流、极品、无敌、巅峰、至尊、第一品牌、金牌、 名牌 、尖端、顶级享受、缔造者、领导者、领袖、(遥遥)领先、之王(者) 唯一 、首个、国家级产品、填补国内空白、绝对、独家、首家、第一品牌、金牌、名牌、优秀、资深等含义相同或相近的绝对化词语。 The use of the first , extreme, top, ultimate, champion, first-class, best, invincible, peak, supreme, first brand, gold medal, famous brand , cutting-edge, top enjoyment, creator, leader, leader, (distant) leading, Wang (person) is the only , first, national-level product, filling domestic gaps, absolute, exclusive, first, first brand, gold medal, famous brand, excellent, senior, etc. The same or similar absolute terms.
、最低级、最佳、最好、最低、最底、最、最便宜、最大程度、最新技术、最先进科学、最新、最先进、最赚、最先、精确、超赚、最先顶级享受等含义相同或近似的绝对化用语。 The use of the highest, highest , lowest, best, best, lowest, lowest, lowest, cheapest, highest, latest technology, most advanced science, latest, most advanced, most profitable, first, accurate, super Earnings, first-class enjoyment, etc. have the same or similar absolute terms.
、首家(个)、独家(配方)、填补国内空白、唯一、仅此一款、独一无二、绝无仅有、首次、全网/全球首发、全网/全球首款等含义相同或近似用语的绝对化词语。 It is strictly forbidden to use preferred , first (single), exclusive (recipe), fill domestic gaps, unique, only this one, unique, unique, first, full network / world premiere, full network / world first, etc. Absolute words.
、国际品质、高档、正品、 国家级 、世界级、最高级、最佳等用语。 It is strictly forbidden to use false or exaggerated expressions, such as 100% , international quality, high-end, genuine, national , world-class, superlative, best, etc.
。 Prohibited time limit words: There must be a specific time limit for the time limit . One day, today, today, several days and nights, last, countdown, while now, just, only, weekend, anniversary, special party, shopping party; and all group purchase words, such as flash sale, brand group, boutique The single product group shall indicate the specific event date.
的词语。 It is strictly forbidden to use words that cannot be determined at any time, only once, price increases at any time, immediate price reductions, and the last wave.
:严禁使用老字号、中国驰名商标、领导品牌、特供、专供等词语。 Illegal authoritative words : It is strictly forbidden to use the words of old brands, Chinese well-known trademarks, leading brands, special offerings, and exclusive offerings.
It is strictly forbidden to use "expert recommendations". The use of such terms as quality exemption, no national quality inspection, and no sampling inspection is declared to be unnecessary.
It is strictly forbidden to use the terms recommended by the national XXX leader, the national XX agency, and the national XX agency to advertise by the name of the national or national staff.
The use of RMB drawings is strictly prohibited (except for those approved by the central bank).
It is strictly forbidden to click on XX words: It is forbidden to use words suspected of deceiving consumers, such as "click to receive awards", "congratulations to the award", "free of charge for all people", "click to get surprise", "click to get", "click to turn", "click to try on" , "Click to flip", "receive prizes" and other copywriting elements.
Stimulating consumer words is strictly prohibited: It is strictly forbidden to use words that motivate consumers to buy psychological words, such as "seckill", "burst", "no more snatches", "no more cheap", "no XX without it," "no chance if you miss it" "It won't be cheap anymore", "Many people are rushing", "Everybody is rushing \ rushing", "Selling \ crazying" and so on are not available.
The use of "free shipping", "free shipping", "explosive money", and gift terms is strictly prohibited in the content of the material and pictures: "Hao Li" and "Luxury Gift Pack" are strictly prohibited. If the advertising material indicates that the product is being promoted and a gift is attached, such as "gift gift", "big gift package", "buy one get one free", etc., the variety and quantity of the gift shall be indicated.

Penalties related to advertising headline bans

        If banned words are used in headline advertisements, member websites will face serious treatment of downgrading website members, withdrawing the right to use the website, and even canceling the website. Involving related complaints, members will bear corresponding responsibilities.

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